Saturday, 10 October 2015

Symbolism

                                            



Under Armour is known as the of the best sports brands in the world and is also one of my favourites as well.  Under armour uses strong symbolism within the letters U and A, we can see the two letters resembling a crisscross which forms the companies initials “UA”. The Under Armour logo also features a custom typeface designed specifically for the company. Their two main colours which are white and black also have meaning to represent their brand, the black to symbolise courage, excellence and prestige while the white colour symbolises charm and elegance.

The F1 logo is one of the most iconic, creative and recognizable sports logo in history, there is strong symbolism within the logo with the use of negative space in the centre to form the “1”. Their main keywords for their logo would be speed and energy which can be seen with the red stripes to symbolise it

Lacoste is widely recognised as one of the best clothing brands in the world, the word Lacoste is taken from its co-founder Rene Lacoste, who is a legendary tennis player who joined with Andre Gillie, the owner of the largest French knitwear manufacturing firm at the time to form Lacoste. Lacoste’s famous crocodile logo originates from a true story. The brand’s history goes way back, when Rene Lacoste was nicknamed “Crocodile” by the American press, partly due to his infamous bet with the Captain of the French Davis Cup team. The Captain had promised to give Rene a beautiful crocodile skin suitcase if he wins a very important team match.

The Amazon logo must be one of the most known logos of the web, the arrow in the amazon logo represents the idea that Amazon store sells everything from A to Z which is also one of their main concepts that is also in the name of the business, not only that but the arrow also represents a smile suggesting the expereience one will have when shopping at their online store

This Adidas logo is the latest design that has been introduced, and it represents some of the finest equipment that Adidas sells. This logo is supposed to have a lot of meaning than other Adidas logos. The company wanted to keep the three stripes that they were known for, but also add something to give the logo some power.This new logo is supposed to resemble a mountain, like it is challenging the people who buy Adidas products to push themselves to their limits.

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