Under Armour is known as the of the best sports brands in
the world and is also one of my favourites as well. Under
armour uses strong symbolism within the letters U and A, we can see the two
letters resembling a crisscross which forms the companies initials “UA”. The
Under Armour logo also features a custom typeface designed specifically for the
company. Their two main colours which are white and black also have meaning to
represent their brand, the black to symbolise courage, excellence and prestige
while the white colour symbolises charm and elegance.
The F1 logo is
one of the most iconic, creative and recognizable sports logo in history, there
is strong symbolism within the logo with the use of negative space in the
centre to form the “1”. Their main keywords for their logo would be speed and
energy which can be seen with the red stripes to symbolise it
Lacoste is widely recognised as one of
the best clothing brands in the world, the word Lacoste is taken from its
co-founder Rene Lacoste, who is a legendary tennis player who joined with Andre
Gillie, the owner of the largest French knitwear manufacturing firm at the time
to form Lacoste. Lacoste’s famous
crocodile logo originates from a true story. The brand’s history goes way back,
when Rene Lacoste was nicknamed “Crocodile” by the American press, partly due
to his infamous bet with the Captain of the French Davis Cup team. The Captain
had promised to give Rene a beautiful crocodile skin suitcase if he wins a very
important team match.
The Amazon logo must be one of the most known logos of the web, the arrow in the amazon logo represents the idea that Amazon store sells everything from A to Z which is also one of their main concepts that is also in the name of the business, not only that but the arrow also represents a smile suggesting the expereience one will have when shopping at their online store
This Adidas logo is the latest design that has been introduced, and it represents some of
the finest equipment that Adidas sells. This logo is supposed to have a lot of
meaning than other Adidas logos. The company wanted to keep the three stripes
that they were known for, but also add something to give the logo some power.This new logo is supposed to resemble a mountain, like
it is challenging the people who buy Adidas products to push themselves to
their limits.
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